Jennifer Carlson, Founder of Baby Gourmet, always knew she would start a business; but it wasn’t until she had her first child that inspiration hit. Frustrated by the quality and content of the food available to babies in grocery stores, she decided she would never serve her child anything she wouldn’t eat herself, and Baby Gourmet was born.
A true entrepreneur, Jennifer began selling her homemade baby food at her local Calgary Farmer’s Market in 2006. The farmer’s market was a great place for market research where she incorporated the feedback from the local moms buying her food into building her growth strategy.
In 2012 Jen was named one of Avenue Magazine’s Top 40 Under 40 list honoring exceptional people active in the Calgary business community. In 2012 she was the recipient of the Star Women in Grocery award receiving national recognition for innovation, influence, leadership and dedication in the grocery industry.
Come and be inspired by this Alberta entrepreneur at Power Up! The Alberta Entrepreneur’s Conference on March 29 in Olds AB.
Let’s get social! Use: #powerupAB