From four available options you can make your choice of two breakout sessions that provide down-to-earth information for your business:
- Business Start-Up 101: Business Link and Community Futures representatives will provide the basic how-to’s for a new start up, and offer guidance for ventures just beginning their entrepreneurial adventure. What is the best structure for your business? What kind of financing will you need? How do you research the market? How much do I have to spend on marketing my business? And how important is the business plan? This will be a jam-packed session of vital information.
- Social Media and Digital Marketing: You’re trying to build an online presence and have limited budget and resources. What should you do first? In terms of marketing, start with the digital side of things. In this session, Brian Siddle of Strong Coffee Marketing will go through some of the most significant and actionable digital marketing initiatives a small business owner can do.
Presented by: Brian Siddle, Strong Coffee Marketing
As Director of Community and Content at Strong Coffee Marketing, Brian’s primary focus lies in social media strategy, community management, and content planning. He helps to develop strategic direction for clients and conducts numerous social media workshops and presentations for local businesses every year.
- Financial Management and Crowdsourcing: ATB Financial hosts this informative and very important breakout session. An efficient and effective cash flow is critical to optimizing your business profitability. Understanding your cash flow also helps you to make more informed and timely decisions about your business finances. Learn more about Alberta BoostR, a rewards-based crowdfunding platform from ATB Financial designed for entrepreneurs and small businesses in Alberta. BoostR is ideal for businesses of all stages – from startup to well established – whether you’re looking to launch or reach the next level of growth.
- How to Lead a Dysfunctional Team: Linda Wilson from The Leadership Centre in Red Deer brings this session based on Patrick Lencioni’s model from his book “The Five Dysfunctions of a Team”. Even if you wouldn’t define your team as dysfunctional, wouldn’t you love to learn how to take it to the next step of being a cohesive, high performing team? Lay a strong foundation for your journey from dysfunctional to cohesiveness; create an environment of Trust; value Conflict and open dialog while exploring differing perspectives; establish team and individual Commitment to the team’s goals; holding one another Accountable is the work of the team; and celebrating the Results as a team effort, not just for one person’s glory.
This all day conference is on Wednesday March 29th in Olds AB.
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